PIXPAX is a young, brave photography brand and mobile app that allows it's uses to print 18 photos for free.

the brief: develop a tone of voice and brand identity that would resonate with a young, teenage audience.

The results: PixPax won Most Effective App at the Mobile Marketing Awards. At the time it had garnered a 4.8 rating in the App Store, off the back of over 1,000 user reviews, and achieved 60,000 downloads in six months.