More than a fan membership. World Athletics Plus is an all-access, all-knowledge pass. A key to open the door to exclusive content and the latest athletics news. A passport to competition tickets and personal experiences. It’s livestreams, highlights, games, chances to win and so much more. Above all, for athletics fans, World Athletics Plus is a confirmation of status, their team badge, their flag.

I worked with the team on the launch and identity of World Athletics Plus, helping bring this vision to life for fans around the world. I was involved both up front on the initial strategy and throughout the design rollout.