ACUVUE tasked me and the team with delivering 80+ media assets, including a TVC and social videos, to support a major product push for their MAX range. My role was to translate individual storylines into tailored video creative for each asset, targeting specific audience segments while keeping everything cohesive and on-brand.

The Challenge: We had no budget for a shoot, which meant we were limited to stock footage and a small pool of existing creative assets. On top of that, strict medical regulations placed tight constraints on messaging and visual representation.

The Outcome: While the final creative was more restrained than originally envisioned, we successfully delivered a cohesive, on-brand suite of assets that met all compliance requirements and performed within media expectations. The project was a strong exercise in creative problem-solving within tight limitations.