ACUVUE® tasked us with developing a targeted full suite of over 80 media assets which included a TVC and social videos to support a key product push for their MAX range.

The Challenge: With no budget for a shoot, we were limited to using stock footage and a small pool of existing creative assets. On top of that, strict medical regulations placed tight constraints on messaging and visual representation.

The Outcome: While the final creative was more restrained than originally envisioned, we successfully delivered a cohesive, on-brand suite of assets that met all compliance requirements and performed within media expectations. The project was a strong exercise in creative problem-solving within tight limitations.