Various Projects
For over a century, Johnson & Johnson MedTech has been at the forefront of healthcare innovation, partnering with clinicians and keeping patients at the centre. Their mission is to reimagine health in an increasingly digital world: expanding patient access, improving outcomes, reducing system costs, and driving value. With expertise spanning surgery, orthopaedics, vision, and interventional solutions, they are shaping the future of smarter, less invasive, and more personalised healthcare.
I delivered extensive design solutions for various departments across J&J Medtech. This ranged from campaign strategy and art direction to the creation of comprehensive brand and digital assets. My role was to translate complex healthcare briefs into clear, human centred storytelling, ensuring their communications resonated with the right audience.
Below are a few selected case studies.
The brief was to conceptualise and deliver a clear customer journey within the exhibition space for J&J MedTech.
Working within Johnson & Johnson’s strict brand guidelines while introducing their product ACUVUE® presented a challenge. The solution was to carefully plan the flow of the space, ensuring the journey felt intuitive and engaging. By integrating interactive elements such as games and lenticular panels, we created a dynamic environment that guided visitors seamlessly through the exhibition while showcasing the product in an impactful way.
Leading the art direction for a shoot featuring women who had undergone breast reconstruction, whether as a preventative measure or following cancer and highlighted how Mentor Breast Implants helped them regain their confidence. Here are a few BTS snaps.
A comprehensive social media toolkit for Mentor Breast Implants, built on research and tailored to reach diverse audiences. The toolkit was structured around three core audience groups, with dedicated social content crafted to engage each effectively. A selection of some of the posts and pages from the toolkit can be seen below.
