Projects

World Athletics Plus Logo

World Athletics Plus

More than a fan membership. World Athletics Plus is an all-access, all-knowledge pass. A key to open the door to exclusive content and the latest athletics news. A passport to competition tickets and personal experiences. It’s livestreams, highlights, games, chances to win and so much more. Above all, for athletics fans, World Athletics Plus is a confirmation of status, their team badge, their flag. I worked with the team on the launch and identity of World Athletics Plus, helping bring this vision to life for fans around the world. I was involved both up front on the initial strategy and throughout the design rollout.

branding launch

strategy | branding | role out

Lead Designer

World Athletics

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Places for London Print Signage

2 identities, 1 arcade, 1 circus, 20 locations, 6 signage points, 106 meters of vinyl with 2 months to do it in.

Look & feel for print signage

2025

Lead designer

lemon drop -

Stack of modern books and magazine with minimalist cover design on leather chair

Presentations & Reports

Various presentations and reports

Presentations & Reports

Presentations & Reports Designer

Various

Sk:n poster

sk:n aesthetic campaign

sk:n is a leading British brand, renowned for having the UK’s largest network of specialist skincare clinics. They approached us to develop a comprehensive campaign to promote their aesthetic services. This project encompassed the creation of a unique campaign identity, alongside the full rollout of print and digital assets across various platforms.

Campaign identity and role out

2024

Lead Designer

sk:n

World Athletics Plus Logo

ACUVUE consumer media suite

ACUVUE® tasked us with developing a targeted full suite of over 80 media assets which included a TVC and social videos to support a key product push for their MAX range.

Video media suite

2025

Motion designer

peak performance

Kids' Athletics

Kids' Athletics Relay Around the World Campaign

The challenge was to deliver an impactful Kids' Athletics campaign by championing relay as the core athletic discipline and using Kids' Athletics relay to support the up and coming championships in Guangzhou.

Campaign

2025

Art Director & Designer

World Athletics

World Athletics Plus Logo

PIXPAX

PIXPAX is a young, brave photography brand and mobile app that allows it's uses to print 18 photos for free. Working closely with the PIXPAX team we developed a tone of voice and brand identity that would resonate with a young, teenage audience.

Branding

2020

Designer

PIXPAX

World Athletics Plus Logo

Pots & Co Valentines Campaign

Campaign

2022

Designer