Projects

World Athletics Plus
More than a fan membership. World Athletics Plus is an all-access, all-knowledge pass. A key to open the door to exclusive content and the latest athletics news. A passport to competition tickets and personal experiences. It’s livestreams, highlights, games, chances to win and so much more. Above all, for athletics fans, World Athletics Plus is a confirmation of status, their team badge, their flag. I worked with the team on the launch and identity of World Athletics Plus, helping bring this vision to life for fans around the world. I was involved both up front on the initial strategy and throughout the design rollout.
branding launch
strategy | branding | role out
Lead Designer
World Athletics

Places for London Print Signage
2 identities, 1 arcade, 1 circus, 20 locations, 6 signage points, 106 meters of vinyl with 2 months to do it in.
Look & feel for print signage
2025
Lead designer
lemon drop -

Presentations & Reports
Various presentations and reports
Presentations & Reports
Presentations & Reports Designer
Various

sk:n aesthetic campaign
sk:n is a leading British brand, renowned for having the UK’s largest network of specialist skincare clinics. They approached us to develop a comprehensive campaign to promote their aesthetic services. This project encompassed the creation of a unique campaign identity, alongside the full rollout of print and digital assets across various platforms.
Campaign identity and role out
2024
Lead Designer
sk:n

ACUVUE consumer media suite
ACUVUE® tasked us with developing a targeted full suite of over 80 media assets which included a TVC and social videos to support a key product push for their MAX range.
Video media suite
2025
Motion designer
peak performance

Kids' Athletics Relay Around the World Campaign
The challenge was to deliver an impactful Kids' Athletics campaign by championing relay as the core athletic discipline and using Kids' Athletics relay to support the up and coming championships in Guangzhou.
Campaign
2025
Art Director & Designer
World Athletics

PIXPAX
PIXPAX is a young, brave photography brand and mobile app that allows it's uses to print 18 photos for free. Working closely with the PIXPAX team we developed a tone of voice and brand identity that would resonate with a young, teenage audience.
Branding
2020
Designer
PIXPAX

Pots & Co Valentines Campaign
Campaign
2022
Designer