The brief was to conceptualise and deliver a clear customer journey within the exhibition space for J&J MedTech.

Working within Johnson & Johnson’s strict brand guidelines while introducing their product ACUVUE® presented a challenge. The solution was to carefully plan the flow of the space, ensuring the journey felt intuitive and engaging. By integrating interactive elements such as games and lenticular panels, we created a dynamic environment that guided visitors seamlessly through the exhibition while showcasing the product in an impactful way.