World Athletics set out to reach a new, younger audience by collaborating with Tap Nation on a mobile game, timed to capture the global excitement of the Paris 2024 Olympics.

The challenge: How do we engage a new audience and get them genuinely excited about athletics?

We partnered closely with both World Athletics and Tap Nation to develop a bold brand identity for the game and its launch - bridging the world of sport and mobile gaming in a fresh, accessible way.