A client approached us with the challenge of launching a new Enneagram-based product in the Dutch market. After exploring a range of names and brand identities, synergi was selected. A key part of the brief was to incorporate the number 9 into the name, symbolising the nine personality types of the Enneagram system.

Designed for both businesses and individuals, the product delivers in-depth Enneagram reports with the aim of improving professional and personal relationships. As such, the brand needed to resonate with a corporate audience while remaining approachable and insightful.

The name synergi reflects the idea of diverse personalities working together in synchronised harmony.

We produced a mini-guidelines, including in-use examples, as well as guidance for a website.