Canderel® is known for its range of low-calorie sweeteners. The brand is marketed as a sugar alternative for people who want to reduce their sugar intake, including diabetics or those watching their calorie consumption.

Canderel® decided to expand its portfolio with a new range of chocolate bars. They turned to us to help bring this exciting innovation to market. The brief: create awareness, drive trial, and position Canderel Chocolate as the go-to indulgence for health-conscious consumers.

Through a strategic mix of paid media, digital OOH placements, and targeted advertising campaigns, we delivered a bold, multi-channel launch that effectively introduced the product to a competitive market. We also created a website to drive further sales.